Starting a graphic design business is a leap of faith. It often takes sacrifices up front- like time, resources, and money without much reward in return. However, I am reminded of the famous quote: “You miss 100% of the shots you don’t take.” -Wayne Gretzky/Michael Scott
The First Step
Starting a graphic design business requires hardware, software, and a game plan. Getting started does not require the best or newest of any of those things. I have been running my business with a hand-me-down computer for the last 4 years and expanding goals as I go.
The Hardware
I have been able to get by using a 2011 MacBook for years. Although this laptop can’t handle video editing anymore, with a few sticks of upgraded ram I was able to get it in good enough shape to run Adobe Illustrator and Photoshop. Don’t let not having the right hardware be an excuse to postpone your dream! I recommend browsing Craigslist or Facebook Marketplace for used options or Adorama to find great deals on Macbooks without having to pay state tax (if required by your state).
The Software
If you are going to invest your money somewhere, the first place I suggest would be software. Adobe Creative Suite which gives you access to Illustrator and Photoshop, which is the industry standard for logo design and graphic design.
The Game Plan
In the beginning, my game plan was simple: Build my portfolio and build my skill set. For me, this meant offering my services for peanuts and on the client’s terms as I built my portfolio. This was necessary for me because I did not have any formal education or background in graphic design. However, I set a goal in place that every time I completed 10 logos, I would increase my rate by $10. I did this until I made it up to a reasonable rate, and had a great portfolio to share with clients. My advice during this phase is to not be afraid to ask your clients for a deposit. At first, I was afraid if I did this that I would lose clients, but what I learned was that it actually weeded out the people that were not as serious about their designs.
My second piece of advice is to not ignore the value of paid advertising. I started my business when it was free to post on Craigslist. When they moved to the $5 per post set up, I vowed never to use them again, as I would have to spend $150 a month in advertising. However, I quickly realized my clients were drying up, so I decided to pay the fees and post again. What I failed to realize is Craigslist actually weeded out much of my competition by charging. This ultimately got me more jobs and paid for all the advertising I needed to do per month.
For those of you already beyond this point with your business, I congratulate you. But if you are just getting started, I recommend checking out: 3 Ways to Make Passive Income as a Graphic Designer, to help jump start and expand your business!